TY  - BOOK
AU  - Zarantonello, Lia
ED  - Pauwels-Delassus, Véronique
TI  - The handbook of brand management scales
SN  - 2120415742963
AV  - HF5415.3 .Z375
PY  - 2016///
CY  - London ; New York
PB  - Routledge Taylor & Francis Group
KW  - Marketing research -- Statistical methods -- Handbooks, manuals, etc
KW  - Consumer behavior -- Research
KW  - Scaling (Social sciences) -- Handbooks, manuals, etc
KW  - management
ER  -