TY  - BOOK
AU  - Zhu Xiaochen
ED  - Panyapiwat Institute of Management 
TI  - Factors influencing purchase intention toward low-cost airline : the case of chinese in-bound passengrs to thailand
AV  - IS .Z781F
PY  - 2016///
CY  - Nonthaburi
PB  - Panyapiwat Institute of management
KW  - 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
KW  - perceived qualiy
KW  - CMBA
KW  - brand attitude purchase intertion
KW  - low-cost airline
KW  - chinese passengers
N1  - Independent Study (CMBA (Business Administration (Chinese program))) -- Panyapiwat Institute of Management, 2016
UR  - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=34069df8-ef0d-11ed-b3fc-fa163e01dc04&id=34069df8-ef0d-11ed-b3fc-fa163e01dc04
ER  -