Burns, Alvin C. <br/><br/>
Marketing Research, International edition  

 - 7th ed. 
 - Boston :  Pearson,  2014. 
 - 479p. 
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<br/><br/><label>ISBN: </label>9780273785125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779M