Galka, Robert J. <br/><br/>
Customer relationship management: the foundation of contemporary marketing strategy 
 Customer relationship management 

 - Second Edition 
 - New York :  Routledge, Taylor & Francis Group,  2017. 
 - 448 p 
<br/><br/><label>ISBN: </label>9781138919525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer <br/>relationship <br/>management
<br/><br/><label>LC Class. No.: </label>HF5415.55   / .G354