TY  - BOOK
AU  - Galka, Robert J.
AU  - Baran, Roger J.
AU  - Baran, Roger J.
TI  - Customer relationship management: the foundation of contemporary marketing strategy
SN  - 9781138919525
AV  - HF5415.55  .G354 
PY  - 2017///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Customer
KW  - relationship
KW  - management
ER  -