TY  - SER
AU  - Xiaojuan Tong
AU  - Shenglong Han
TI  - The influence of humorous style and egree of involvement on effectiveness of sensational low-involvement product advertising
SN  - 19067658
PY  - 0000///
CY  - กรุงเทพฯ: จุฬาลงกรณ์
PB  - 
KW  - Humor
KW  - บทความวิจัย
KW  - involvement on effectiveness
ER  -