TY  - DATA
AU  - Salzman,Marian L.
TI  - Agile PR: expert messaging in a hyper-connected, always-on world
SN  - 9780814437889 (ebook)
AV  - HD59 .S259 2017
PY  - 2017///
CY  - New York, New York
PB  - AMACOM
KW  - Public relations
KW  - Electronic books
N1  - e-Book Proques
N2  - More value from less work. An unstoppable business revolution is under way-and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale. Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere-companies don't need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards. Filled with examples from every sector, The Age of Agile helps readers: Master the three laws of Agile Management (team, customer, network) * Embrace the new mindset * Overcome constraints * Employ meaningful metrics * Make the entire organization Agile * And more With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it
UR  - http://elibrary.pim.ac.th/MyResearch/pfile/10047/9697/index.html  (Proquest)
UR  - https://ebookcentral.proquest.com/lib/pimth/detail.action?docID=4575386
ER  -