TY  - BOOK
AU  - Yuanyuan, Shen
ED  - Panyapiwat Institute of Management
TI  - The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute
AV  - IS .Y94R
PY  - 2019///
CY  - Nonthaburi
PB  - Panyapiwat Institute of management
KW  - Brand-related user-generated content (UGC)
KW  - Consumer-based brand equity
KW  - Educational Institute
KW  - 0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
KW  - IMBA
N1  - Business Administration International Program (iMBA); Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019
UR  - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=8e5bfa33-ef0d-11ed-b3fc-fa163e01dc04&id=8e5bfa33-ef0d-11ed-b3fc-fa163e01dc04
ER  -