Chavez, Tom <br/><br/>
Data driven :  harnessing data and AI to reinvent customer engagement / 
Tom Chavez, Chris O'Hara, Vivek Vaidya. 
 - 1 Edition. 
 - New York :  McGraw-Hill Education,  2019. 
 - xx, 230 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260441536 (alk. paper) 1260441539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Computer security.<br/>Artificial intelligence.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .C454D