TY  - BOOK
AU  - Chavez,Tom
AU  - O'Hara,Chris
AU  - Vaidya,Vivek
TI  - Data driven: harnessing data and AI to reinvent customer engagement 
SN  - 9781260441536 (alk. paper)
AV  - HF5415.32 .C454D
PY  - 2019///
CY  - New York
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - Computer security
KW  - Artificial intelligence
N1  - Includes bibliographical references and index
ER  -