Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - 636 p. : ill., maps. ISBN: 9781292100111 0131968548 (pbk. : inter. ed.) Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / .K443 2005