Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler & Gary Armstrong 
 - 17 th ed. 
 - Boston :  Pearson,  2018. 
 - 734 p. :  ill. ;  28 cm. 
<br/><br/>Defining marketing and the marketing process Understanding the marketplace and consumer value Designing a customer value-driven strategy and mix Extending marketing 
<br/><br/><label>ISBN: </label>9781292220178  1540.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT<br/>MARKETING--PLANNING
<br/><br/><label>LC Class. No.: </label>HF 5415  / K67P 2018