Crane, Frederick G. <br/><br/>
Marketing for entrepreneurs :   concepts and applications for new ventures / 
Frederick G. Crane. 
 - 2nd ed. 
 - Los Angeles :  SAGE,  c2013. 
 - 245 p. :  ill. 
<br/><br/>Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. 
<br/><br/><label>ISBN: </label>9781452230047 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Small business marketing.