TY  - BOOK
AU  - Quansheng Ji
ED  - Panyapiwat Institute of Management
TI  - Research on The Relationship Between Situational Consistency and Brand Attitude of Short Video Product Placement - Using Saliency as Moderator
AV  - IS .Q735R
PY  - 2020///
CY  - Nonthaburi
PB  - Panyapiwat Institute of management
KW  - Short Video Product Placement
KW  - Brand Attitude
KW  - 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
KW  - CMBA
N1  - Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
UR  - https://elibrary.pim.ac.th/ebook/viewer?file=https://elibrary.pim.ac.th/ebook?id=b9698a0c-ef0d-11ed-b3fc-fa163e01dc04&id=b9698a0c-ef0d-11ed-b3fc-fa163e01dc04
ER  -