Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 9th ed. 
 - New York :  Pearson,  2022. 
 - 469 pages;  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9781292411217 129241121X 
<br/><br/><label>Subjects--Personal Names: </label><br/>Clow, Kenneth E.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C584I