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Principles of Marketing An Asian Perspective / Philip Kotler [and others] by
  • Kotler, Philip
  • Armstrong, Gary [Co-author]
  • Swee, Hoon Ang [Co-author]
  • Chin, Tiong Tan [Co-author]
  • Oliver, Hon-Ming Yau
  • Siew, Meng Leong
Edition: 4th ed.
Publication details: Harlow : Pearson Education, 2017
Other title:
  • Principles of Marketing
LOC classification:
  • HF5415 .K67P
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Principles of services marketing by
  • Palmer, Adrian
Edition: 5. ed
Publication details: London : McGraw-Hill, 2008
LOC classification:
  • HF5415 .P265
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Principles of services marketing / Adrian Palmer [book] by
  • Palmer, Adrian
Publication details: New York : New York : McGraw-Hill, c2008
LOC classification:
  • HF5415.13 .P265 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

qu yu jing li zong heng zhi dao/ yi ma lian suo biao zhun hua zhi xing fu dao zhong xin [book] by
  • yi ma lian suo biao zhun hua zhi xing fu dao zhong xin
Publication details: Beijing : ji xie gong ye, 2012
LOC classification:
  • HF5415 .Y55
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Rang gu ke xin dong de dao gou shu/ jing, yue [book] by
  • jing, yue
Edition: 2th ed.
Publication details: Beijing : bei jing da xue , 2012
LOC classification:
  • HF5415 .J61
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Ren li zi yuan guan li : zhi du biao ge wen shu Qi ye biao zhun hua guan li ying yong zhong xin. [book] by
  • Qi ye biao zhun hua guan li ying yong zhong xin
Publication details: Beijing : Zhong guo yan shi chu ban she , 2007
Other title:
  • Labour power management
LOC classification:
  • HF5415.15 .Q02M
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

A Research on a Taiwan company's marketing development and sales strategy in Thai market-take T company for case analysis / Tzu-Liang Teng by
  • Teng, Tzu-Liang
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2011
Dissertation note: Independent Study (M.B.A (Business Administration (International program)) -- Panyapiwat Institute of Management, 2011
LOC classification:
  • IS .T269R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (3).

Research on The Marketing Strategy of Company A's Table Tennis Training Ren, Zhenhua by
  • Ren, Zhenhua
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of Technology, 2018
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2018
Online access:
LOC classification:
  • IS .R393R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Retailing : an introduction / Roger Cox and Paul Brittain [book] by
  • Cox, Roger
  • Brittain, Paul
Edition: 5th ed
Publication details: Harlow : Financial Times/Prentice Hall, 2004
LOC classification:
  • HF5429 .C69 2004
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Retailing : environment & operations / Andrew J. Newman, Peter Cullen [book] by
  • Newman, Andrew
  • Cullen, Peter
Publication details: United States : Thomson Learning, 2002
LOC classification:
  • HF5429 .N48
Local call number:
  • HF5429 .N48
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2). PIM Creative Learning Space EEC: Withdrawn (1).

Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.] [book] by
  • Kotler, Philip, 1931-
Publication details: New York : New York : Prentice Hall, 2007
Other title:
  • Sustainable market-ing enterprise in Asia
LOC classification:
  • HF5415.12 .R47
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Market positioning strategy, a study of c company on Thai Amulet in Chinese market / Xi, Yang by
  • Yang. Xi
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2013
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2013
LOC classification:
  • IS .Y363
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Marketing channel management : a case study of LS machinery company / Chutipong Saechang by
  • Chutipong Saechang
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (IMBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2014
LOC classification:
  • IS .C564
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Se cai ying xiao= Color marketing method/ Xia chuan mei zhi liu.; Chen gang.; Tu yi fan [book] by
  • Xia chuan mei zhi liu
Series: Shi chang ying xiao xin gai nian xi lieLanguage: Chinese-English
Publication details: Beijing : Ke xue chu ban she , 2006
Other title:
  • Color marketing method.
LOC classification:
  • HF5415.2 .X286
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research of market demand for new typefaces of computer based on consumption psychology Lingmei Xiang by
  • Xiang, Lingmei
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2013
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2013
Online access:
LOC classification:
  • IS .X654R
Local call number:
  • Thesis .X6R 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Research of marketing strategy of the dian mi plateau goose products based on the situations in Yunnan / Luyun Zhao by
  • Zhao, Luyun
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
LOC classification:
  • IS .Z635R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (3). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Research on the market development strategy of new Taobao shops / Weiying Liu by
  • Liu, Weiying
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2011
Dissertation note: Independent Study (M.B.A (Business Administration (International program)) -- Panyapiwat Institute of Management, 2011
LOC classification:
  • IS .L783R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Sensory marketing : an introduction / Bertil Hultén. by
  • Hultén, Bertil
Publication details: Thousand Oaks : Sage Publications, 2020
LOC classification:
  • HF5415 .H85S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Sensory marketing / Bertil Hult<U+192E>, Niklas Broweus, Marcus van Dijk [book] by
  • Hult<U+192E>, Bertil, 1949-
  • Broweus, Niklas
  • Dijk, Marcus van
Publication details: New York : New York : Palgrave Macmillan, c2009
LOC classification:
  • HF5415 .H85 2009
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler [book] by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 5th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2009
LOC classification:
  • HD9980.5 .Z48 2009
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). PIM Creative Learning Space EEC: Withdrawn (1).

Services marketing : integrating customer focus across the firm / Alan Wilson...(et.al) [book]
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HD9980.5 .S491
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Services marketing : people, technology, strategy / Christopher Lovelock ,Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed.
Publication details: Boston : Pearson, c2011
LOC classification:
  • HF5415.122 L589
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (6).

Shang ye yan jiu fang fa( di7 ban)= Business research methods/ luan, qing wei/ chi, guo tai [book] by
  • Luan, Qing Wei
Series: Gong shang guan li jing dian yi cong
Edition: 11th ed.
Publication details: Beijing: da lian li gong da xue, 2006
Other title:
  • Business research methods
LOC classification:
  • HD30.4 .L178
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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