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60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee. by
  • Mootee, Idris
Publication details: New Jersey : Wiley, 2013
Other title:
  • Sixty-minute brand strategist
LOC classification:
  • HF5415.1255 .M676S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. by
  • Roll, Martin
Edition: 2nd ed.
Publication details: New York, NY : Palgrave Macmillan, 2015
LOC classification:
  • HD69.B7 .R654
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Brand journalism / Andy Bull [book] by
  • Bull, Andy, 1956-
Publication details: London : Routledge, 2013
LOC classification:
  • HF5415.1255 .B935 2013
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Branded beauty : how marketing changed the way we look / Mark Tungate [book] by
  • Tungate, Mark, 1967-
Publication details: Philadelphia, PA : Kogan Page, c2011
LOC classification:
  • HD9970.5.C672 T926 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke [book] by
  • Ind, Nicholas
  • Bjerke, Rune
Publication details: Hoboken, NJ : Hoboken, NJ : John Wiley & Sons, c2007
LOC classification:
  • HD69.B7 I381
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
  • Coleman, Darren (Marketing researcher)
Edition: 1st Edition.
Publication details: New York, NY : Kogan Page Ltd, 2018
LOC classification:
  • HF5415.1255 .C646B
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Can yin pin pai ying xiao yi ben tong= Brand Marketing / Su E Chen [book] by
  • Chen, Su E
Publication details: Beijing : hua xue gong ye, 2011
Other title:
  • Brand Marketing
LOC classification:
  • HD69.B7 C518
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

chao ji fu hao jiu shi chao ji chuang yi/ hua, shan [book] by
  • hua, shan
Publication details: Tianjin : tian jin ren min, 2014
LOC classification:
  • HD69.B7 H874
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The consumer mind : brand perception and the implication for marketers / Pepe Martinez [book] by
  • Martinez, Pepe, 1960-
Publication details: Philadelphia : Philadelphia : Kogan Page, c2012
LOC classification:
  • HF5415.32 .M385 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Contemporary brand management / Johny K. (Kjell) Johansson [book] by
  • Johansson, Johny K
Publication details: TThousand Oaks, CA : SageSAGE Publications, Inc, c2015
LOC classification:
  • HF5415.1255 .J213
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Digital branding: a complete step-by-step guide to strategy, tactics and measurement/ Daniel Rowles [book] by
  • Rowles, Daniel
Publication details: London ; Philadelphia : Kogan Page, c2014
LOC classification:
  • HF5415.1265 .R688
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The digital crown : winning at content on the web / Ahava Leibtag [book] by
  • Leibtag, Ahava
Publication details: Boston : Boston : Morgan Kauffmann is an imprint of Elsevier, 2014
LOC classification:
  • HF5415.1265 .L447 2014
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age. by
  • Correia, Teo
Publication details: London : Kogan Page, 2017
LOC classification:
  • HF5415.1255 .C677F
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Gong si pin pai de zhan lue xuan ze/ Li Ming Zhang [book] by
  • Zhang, Li Ming
Publication details: Beijing : qing hua da xue , 2012
LOC classification:
  • HD69.B7 Z65
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

How brands grow: what marketers don't know by
  • Sharp, Byron
Publication details: Oxford ; New York : Oxford University Press, 2010
Other title:
  • How brands grow
LOC classification:
  • HF5415.1255  .S532H
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

How brands grow. Part 2 : Including emerging markets, services and durables, new brands and luxury brands by
  • Romaniuk, Jenni
  • Sharp, Byron
Publication details: South Melbourne, Victoria : Oxford University Press, 2016
Other title:
  • How brands grow. Part 2
LOC classification:
  • HF5414.5 .R766H
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space EEC: In Transit to PIM EEC Library (1).

Kellogg on branding in a hyper-connected world : Alice M. Tybout. by
  • Tybout, Alice M
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2019
LOC classification:
  • HD69.B7 .T977K
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. by
  • Pearson, Timothy R
Publication details: New York : McGraw-Hill, 2011
LOC classification:
  • HF5415.1255 .P43
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Personal brands : manage your life with talent and turn it into a unique experience / Roberto Álvarez del Blanco [foreword by David A. Aaker] by
  • Álvarez del Blanco, Roberto
Publication details: Houndmills, Basingstoke : Palgrave Macmillan, 2010
Other title:
  • Corporate brand personality
LOC classification:
  • HF5415.1255  .A473P
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

she chi pin pin pai guan li / Chevalier, Michel [book] by
  • Chevalier, Michel
Edition: 6th. ed.
Publication details: Shanghai : ge zhi, 2013
LOC classification:
  • HD69.B7 C527 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Routledge Companion to Advertising and Promotional CultureMatthew P. McAllister [book] by
  • McAllister,Matthew P
Publication details: กรุงเทพมหานคร : Routledge, 2013
LOC classification:
  • HF5823 .M6788
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

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