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The impact of storytelling on luxury value perception of abrand goyard case study Namoan Jirawongsy by
  • Jirawongsy, Namoan
  • Panyapiwat Institute of Management Business Administration (internationl program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2016
Dissertation note: independent study (M.B.A(International Business)) -- Panyapiwat institute of management, 2016
Online access:
LOC classification:
  • IS .J452I
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The Influence of in Store Experience on Consumers' Impulse Buying Behavior - Take X Cosmetics Collection Store as An Example Chang Yu by
  • Chang Yu
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Thesis (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .C456I
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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