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Essentials of services marketing by
- Wirtz, Jochen
- Chew, Patricia
- Lovelock, Christopher H
Edition: 2nd edition
Publication details: New York : Pearson Education South Asia Pte Ltd, 2012
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).
Found in Open Library:
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Services marketing: people, technology, strategy by
- Lovelock, Christopher H
- Wirtz, Jochen
Edition: Eighth edition
Publication details: New Jersey : World Scientific, 2016
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).
Found in Open Library:
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