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		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws [book] by Netemeyer, Richard G, 1956- Haws, Kelly L Bearden, William O, 1945-. Handbook of marketing scales Edition: 3rd ed. Publication details: Los Angeles : SAGE, c2011 Other title: Marketing scales LOC classification: HF5415.3 .B323 2011 Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). Found in Open Library: Place recall Add to cart (remove)
		Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge [book] by Bearden, William O, 1945- Ingram, Thomas N LaForge, Raymond W Series: McGraw-Hill/Irwin series in marketing Edition: 5th ed. Publication details: New York : McGraw-Hill/Irwin, c2007 LOC classification: HF5415.1 .B380 2007 Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3). Found in Open Library: Place recall Add to cart (remove)

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