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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] by
  • Hemann, Chuck
  • Burbary, Ken [author.]
Edition: 2nd edition.
Publication details: New York : Pearson Education, 2018
LOC classification:
  • HF5415.1265 .H487D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (1).

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook. by
  • Wright, Travis
  • Snook, Chris J [author.]
Publication details: New Jersey : John Wiley & Sons, Inc., 2017
LOC classification:
  • HF5415.1265 .W947D
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

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