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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
  • Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Edition: 2nd ed.
Publication details: Thousand Oaks : SAGE Publications, c2011
Dissertation note: Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
LOC classification:
  • HF5415.32 .M817 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The consumer mind : brand perception and the implication for marketers / Pepe Martinez [book] by
  • Martinez, Pepe, 1960-
Publication details: Philadelphia : Philadelphia : Kogan Page, c2012
LOC classification:
  • HF5415.32 .M385 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle. by
  • Gurel-Atay, Eda [editor.]
  • Kahle, Lynn R [editor.]
Series:
Publication details: New York : Routledge, Taylor & Francis Group, 2019
LOC classification:
  • HF5415.32 .C663
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The unmanageable consumer / Yiannis Gabriel and Tim Lang [book] by
  • Gabriel, Yiannis, 1952-
  • Lang, Tim
Edition: 2nd ed.
Publication details: Thousand Oaks, Calif. : Thousand Oaks, Calif. : SAGE, 2006
LOC classification:
  • HC79.C6 G33 2006
Availability: Not available: PIM Creative Learning Space EEC: Withdrawn (2).

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