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22 tiao shang gui= The 22 immutable laws of marketing / Al Ries, Jack Trout [book] by
  • Ries, Al
  • Trout, Jack
Series: Han Tang yang guangLanguage: Chinese-English
Publication details: Taiyuan Shi : Shanxi chu ban ji tuan : Shanxi ren min chu ban she, 2009
Other title:
  • The 22 immutable laws of marketing.
LOC classification:
  • HF5415 .R559
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer [book] by
  • Lehmann, Donald R
  • Winer, Russell S, 1951-
Edition: 7th ed
Publication details: Boston : McGraw-Hill Irwin, c2008
LOC classification:
  • HF5415.13 .L523 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by
  • Sweetwood, Adele
Publication details: Boston, Massachusetts : Harvard Business Review Press, 2016
LOC classification:
  • HF5415.13 .S996A
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. by
  • Alsem, K. J
Publication details: New York : Routledge, Taylor & Francis Group, 2019
LOC classification:
  • HF5415.13 .A461A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. by
  • Roll, Martin
Edition: 2nd ed.
Publication details: New York, NY : Palgrave Macmillan, 2015
LOC classification:
  • HD69.B7 .R654
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy [book] by
  • Cannon, Joseph P
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 16th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2008
LOC classification:
  • HF5415.13 .C226 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

Basic marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy [book] by
  • Cannon, Joseph P
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 18th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2011
LOC classification:
  • HF5415.13 .C226 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones [book] by
  • Ryan, Damian
  • Jones, Calvin
Publication details: Philadelphia : Philadelphia : Kogan Page, c2011
LOC classification:
  • HF5415.1265 .R988B 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke [book] by
  • Ind, Nicholas
  • Bjerke, Rune
Publication details: Hoboken, NJ : Hoboken, NJ : John Wiley & Sons, c2007
LOC classification:
  • HD69.B7 I381
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Business Marketing an Asian perspective/ Lau Geok Theng [book] by
  • Theng, Lau Geok
Publication details: Singapore : McGraw-Hill, 2007
LOC classification:
  • HF5415.13 .T384
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh [book] by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 9e [ed.].
Publication details: Mason, OH : Thomson South-Western, 2007
LOC classification:
  • HF5415.13 .H87 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Can yin pin pai ying xiao yi ben tong= Brand Marketing / Su E Chen [book] by
  • Chen, Su E
Publication details: Beijing : hua xue gong ye, 2011
Other title:
  • Brand Marketing
LOC classification:
  • HD69.B7 C518
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Contemporary brand management / Johny K. (Kjell) Johansson [book] by
  • Johansson, Johny K
Publication details: TThousand Oaks, CA : SageSAGE Publications, Inc, c2015
LOC classification:
  • HF5415.1255 .J213
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi [book] by
  • Simchi-Levi, David
  • Kaminsky, Philip
  • Simchi-Levi, Edith
Edition: 3rd ed (International Edition 2009)
Publication details: Boston : McGraw-Hill/Irwin, c2009
LOC classification:
  • HF5415.7 .S588 2009
Availability: Items available for loan: PIM Creative Learning Space EEC (3). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (8).

Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi [book] by
  • Simchi-Levi, David
  • Kaminsky, Philip
  • Simchi-Levi, Edith
Series: McGraw-Hill/Irwin series operations and descision sciences
Edition: 3rd ed
Publication details: Boston : McGraw-Hill/Irwin, c2008
LOC classification:
  • HF5415.7 .S588 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (7).

Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] by
  • Hemann, Chuck
  • Burbary, Ken [author.]
Edition: 2nd edition.
Publication details: New York : Pearson Education, 2018
LOC classification:
  • HF5415.1265 .H487D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (1).

Digital marketing strategy: an integrated approach to online marketing by
  • Kingsnorth, Simon
Edition: 1st Edition
Publication details: London : Philadelphia, PA : Kogan Page, 2016
Other title:
  • Digital marketing strategy
LOC classification:
  • HF5548.32  .K566D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Checked out (2).

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