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Ling shou ye de xin gui ze = The new rules of retail :competing in the world's toughest marketplace / Robin Lewis [book] by
  • Lewis, Robin, 1940-
Publication details: New York City : Palgrave Macmillan, 2012
LOC classification:
  • HF5429 .L485
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

A study on the influence of brand personality on consumer purchase intention -- taking mobile phone industry as an example/ Gai Xing by
  • Gai Xing
Publication details: Nonthaburi : Panyapiwat Institute of management, 2019
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2018
Online access:
LOC classification:
  • Thesis .G137S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

AGE and satisfaction factors, astudy of ain' a experience store in chongqing by
  • Chen, Dingyuan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2015
Online access:
LOC classification:
  • IS .C185A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Analysis consumer behavior of organic rice and organic vegetablein jakarta, indonesia by
  • Alfhandi Biru
Publication details: noontaburee : panyapiwat institute of management, 2017
Dissertation note: Independent Study (MBA (BusinesIndependent Study (International program)) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .A542
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by
  • Simpson, Anna (Journalist)
Publication details: Basingstoke : Palgrave Macmillan, 2014
LOC classification:
  • HD69.B7 .S58B
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
  • Coleman, Darren (Marketing researcher)
Edition: 1st Edition.
Publication details: New York, NY : Kogan Page Ltd, 2018
LOC classification:
  • HF5415.1255 .C646B
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. by
  • Christensen, Clayton M
  • Hall, Taddy [author.]
  • Dillon, Karen [author.]
  • Duncan, David S [author.]
Edition: First edition.
Publication details: New York : HarperBusiness, an imprint of HarperCollins Publishers, 2016
LOC classification:
  • HD53 .C554C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer attitude towards purchase intention of organic rice case study in chan aye thar zan township mandalay,myanmar by
  • Tin Nwe oo
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (MBA (BusinesIndependent Study (International program)) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .T551
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Consumer behavior by
  • Blackwell, Roger D
  • Miniard, Paul W
  • Engel, James F
Publication details: Singapre : Cengage Learning, 2012
LOC classification:
  • HF5415.3 .B252C
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best [Book] by
  • Hawkins, Delbert I
  • Mothersbaugh, David L
  • Best, Roger J
Edition: 10th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2007
LOC classification:
  • HF5415.3 .H33 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (6). PIM Creative Learning Space EEC: Withdrawn (1).

Consumer Behavior : Buying, Having and Being Global Edition (2015) by
  • Solomon, Michael R
Edition: 11th ed.
Publication details: Harlow : Pearson, 2015
LOC classification:
  • HF5415.3 S6
Availability: No items available.

Consumer behavior : buying, having, and being / Michael R. Solomon [book] by
  • Solomon, Michael R
Edition: 7th ed. [Pear International edition]
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
LOC classification:
  • HF5415.32 .S689
Local call number:
  • HF5415.32 .S689 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2). PIM Creative Learning Space EEC: Damaged (1).

Consumer behavior : implications for marketing strategy / Pascale Quester, Cathy Neal and Simone Pettigrew [book] by
  • Quester, Pascale
  • Neal, Cathy
  • Pettigrew, Simone
Edition: 5th ed.
Publication details: Boston: cMcGraw Hill Irwin, c2007
LOC classification:
  • HF5415.33.U6 Q383 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, [book] by
  • Hoyer, Wayne D
  • MacInnis, Deborah J
  • Pieters, Rik
Edition: 6th ed.
Publication details: Australia : South-Western, 2013
LOC classification:
  • HF5415.32 .H867 2013
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer Behavior and Attitude towards Calcium Sillcate Brick Customers in Tnailand: Case Study of Kalksandstein Company Limited by
  • PONGSAK SAE-EIAB
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Online access:
LOC classification:
  • IS .P147C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
  • Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Edition: 2nd ed.
Publication details: Thousand Oaks : SAGE Publications, c2011
Dissertation note: Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
LOC classification:
  • HF5415.32 .M817 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

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