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Essentials of services marketing by
  • Wirtz, Jochen
  • Chew, Patricia
  • Lovelock, Christopher H
Edition: 2nd edition
Publication details: New York : Pearson Education South Asia Pte Ltd, 2012
LOC classification:
  • HD9980.5  .W567E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock [book] by
  • Wirtz, Jochen
  • Lovelock, Christopher H
Publication details: New York : New York : Pearson/Prentice Hall, 2005
LOC classification:
  • HD9987.A2 W57
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (5).

Services marketing: people, technology, strategy by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: Eighth edition
Publication details: New Jersey : World Scientific, 2016
Other title:
  • Services marketing
LOC classification:
  • HF5415.13  .L589S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).
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