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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. [book] by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 10th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2007
LOC classification:
  • HF5415.13 .P478M 2011
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. [book] by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 8th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2007
LOC classification:
  • HF5415.13 .P478M 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. [book] by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 11th ed.
Publication details: Boston : Irwin/McGraw-Hill, c2008
LOC classification:
  • HF5415.13 .P478 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

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