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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens [book] by
  • Arens, William F
  • Weigold, Michael F
  • Arens, Christian
Edition: 11th ed.
Publication details: Boston : McGraw-Hill Irwin, c2008
LOC classification:
  • HF5821 .A74 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

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Essentials of contemporary advertising / William F. Arens, David H. Schaefer [book] by
  • Arens, William F
  • Schaefer, David H
Publication details: Boston : McGraw-Hill Irwin, c2007
LOC classification:
  • HF5821 .A74E 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

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Panyapiwat Institute of Management
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