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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie
Edition: 9th ed.
Publication details: Boston : McGraw-Hill, 2010
LOC classification:
  • HF5415.32 .P478 2010
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (4). PIM Creative Learning Space EEC: Withdrawn (3).

Shi chang ying xiao zhuan ye ying yu jiao cheng = A Preface to marketing management / J.Paul Peter [book] by
  • Peter, J. Paul
Edition: 2nd ed.
Publication details: Beijing : ren min da xue, 2009
Other title:
  • A Preface to marketing management
LOC classification:
  • HF5415.13 .P478S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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