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Global marketing management / Masaaki Kotabe, Kristiaan Helsen [book] by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 4th ed.
Publication details: Hoboken, NJ : Wiley, c2008
LOC classification:
  • HF1416 .K87 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

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Quan qiu ying xiao guan li= Global marketing management/ Masaaki Kotabe; Kristiaan Helsen; Baocheng Liu [book] by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Series: Administration Classics : Marketing | Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie
Edition: 3rd ed.
Language: Chinese-English
Publication details: Beijing : Zhongguo ren min da xue chu ban she , 2005
Other title:
  • Global marketing management
LOC classification:
  • HF1416 .K87Q 2005
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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Panyapiwat Institute of Management
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