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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
Publication details: New York : Pearson Education, 2018. Edition: 2nd editionDescription: xix, 252 pages : illustrations, map ; 23 cmISBN:- 9780789759603
- 0789759608
- HF5415.1265 .H487D
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | HF5415.1265 .H487D 2018 (Browse shelf(Opens below)) | C.2 | Available | 32550000508373 | ||
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หนังสือ
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PIM Creative Learning Space EEC | หนังสือภาษาอังกฤษ | HF5415.1265 .H487D 2018 (Browse shelf(Opens below)) | Available | 32550000508372 |
Total holds: 0
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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