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Services marketing : people, technology, strategy / Christopher Lovelock ,Jochen Wirtz [book] by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 6th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007
LOC classification:
  • HF5415.122 .L68 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

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Services marketing : people, technology, strategy / Christopher Lovelock ,Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed.
Publication details: Boston : Pearson, c2011
LOC classification:
  • HF5415.122 L589
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (6).

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Panyapiwat Institute of Management
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