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2010 shangye moshi : qiye jingzheng youshi de chuangxin qudongli = Business models 2010/ Henning Kagermann; Weiying Zhang; Hubert Österle [book] by
  • Kagermann, Henning
  • Zhang, Weiying
  • Osterle, Hubert
Language: Chinese-English
Publication details: Beijing : Jixie gongye chubanshe, 2008
Other title:
  • Business models 2010
LOC classification:
  • HD69 .K11
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Analysis of the factors that affect industrialization capacity of scientific and technological achievements from university : Dali university as an example / Tong Chen by
  • Chen, Tong
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .C518A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke [book] by
  • Ind, Nicholas
  • Bjerke, Rune
Publication details: Hoboken, NJ : Hoboken, NJ : John Wiley & Sons, c2007
LOC classification:
  • HD69.B7 I381
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Can yin pin pai ying xiao yi ben tong= Brand Marketing / Su E Chen [book] by
  • Chen, Su E
Publication details: Beijing : hua xue gong ye, 2011
Other title:
  • Brand Marketing
LOC classification:
  • HD69.B7 C518
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

chan ping jing li fang fa lun by
  • Jock Busuttil
  • Xin Zhang
Publication details: Beijing : zhong xin chu ban she, 2016
Other title:
  • 产品经理方法论
LOC classification:
  • HF5145.15 .J678
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Managing luxury brands : Improving and sustaining brand equity through brand imagery/ Marcha Van Dijk [book] by
  • Van Dijk, Marcha
Publication details: Saarbrücken : VDM Publishing, 2009
LOC classification:
  • HD9999.L852 V217
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post [book] by
  • Post, Richard S
  • Post, Penelope N
Publication details: New York : McGraw-Hill, c2008
LOC classification:
  • HD69.B7 P857
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Gong si pin pai de zhan lue xuan ze/ Li Ming Zhang [book] by
  • Zhang, Li Ming
Publication details: Beijing : qing hua da xue , 2012
LOC classification:
  • HD69.B7 Z65
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Selling the luxury experience : consumer buying behaviour towards luxury goods during the European debt crisis/ Willemijin Willemijin [book] by
  • Hendrix, Willemijin
Publication details: USA: CPSIA, 2012
LOC classification:
  • HD9999.L852 H498
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Buy it, sell it, make money : Your guide to finding and reselling luxury goods for personal wealth / Daren and Nancy Baughman [book] by
  • Baughman, Daren
  • Baughman, Nancy
Publication details: New York: iUniverse Star, 2009
LOC classification:
  • HD9999.L852 B346
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

jie mi shi jie ding ji she chi pin de pin pai zhan lue= The Luxury strategy / Vincent Bastien , Jean-Noel [book] by
  • Bastien, Vincent
Edition: 2nd. ed.
Publication details: Beijing : ji xie gong ye, 2014
LOC classification:
  • HD9999.L852 B326 2014
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Lure of Luxe : Climbing the luxury consumption pyramid / Jordan Phillips [book] by
  • Phillips, Jordan
Publication details: USA : CPSIA, 2012
LOC classification:
  • HD9999.L852 P558
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The luxury strategy : break the rules of marketing to build luxury brands / Jean-No礬 Kapferer and Vincent Bastien [book] by
  • Kapferer, Jean-No礬
  • Bastien, Vincent
Edition: 2nd ed.
Publication details: Philadelphia, PA : Philadelphia, PA : Kogan Page, 2012
LOC classification:
  • HD9999.L852 K17 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Managing product and service development : text and cases / Stefan Thomke [book] by
  • Thomke, Stefan H
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
LOC classification:
  • HF5415.153 .T465
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Managing product management : empowering your organization to produce competitive products and brands / Steven Haines [book] by
  • Haines, Steven
Publication details: New York : McGraw-Hill, c2012
LOC classification:
  • HF5415.15 .H334M 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). PIM Creative Learning Space EEC: Withdrawn (1).

ping guo de pin pai she ji zhi dao / luan, ling [book] by
  • luan, ling
Publication details: Beijing : ji xie gong ye, 2014
LOC classification:
  • HD69.B7 L962
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Product management / Donald R. Lehmann, Russell S. Winer [book] by
  • Lehmann, Donald R
  • Winer, Russell S, 1951-
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed
Publication details: Boston : McGraw-Hill/Irwin, 2002
LOC classification:
  • HF5415.15 .L523 2002
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The product manager's handbook / Linda Gorchels [book] by
  • Gorchels, Linda
Edition: 4th ed.
Publication details: New York : McGraw-Hill, 2012
LOC classification:
  • HF5415.15 .G636P 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). PIM Creative Learning Space EEC: Withdrawn (1).

A Research for X company's new product marketing implementation strategy in Thailand / XingXing, Zhang by
  • Zhang, XingXing
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2011
Dissertation note: Independent Study (M.B.A (Business Administration (International program)) -- Panyapiwat Institute of Management, 2011
LOC classification:
  • IS .Z339R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

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