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22 tiao shang gui= The 22 immutable laws of marketing / Al Ries, Jack Trout [book] by
  • Ries, Al
  • Trout, Jack
Series: Han Tang yang guangLanguage: Chinese-English
Publication details: Taiyuan Shi : Shanxi chu ban ji tuan : Shanxi ren min chu ban she, 2009
Other title:
  • The 22 immutable laws of marketing.
LOC classification:
  • HF5415 .R559
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

2012 zhong guo yi shu pin shi chang nian du bao gao = 2012 China art market annual report / zhong yang mei shu xue yuan yi shu shi chang fen xi yan jiu zhong xin [book] by
  • Zhong yang mei shu xue yuan yi shu shi chang fen xi yan jiu zhong xin
Publication details: beijing : ren min mei shu, 2013
Other title:
  • 中国艺术品市场年度报告2012
LOC classification:
  • HF5415 .Z633 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer [book] by
  • Lehmann, Donald R
  • Winer, Russell S, 1951-
Edition: 7th ed
Publication details: Boston : McGraw-Hill Irwin, c2008
LOC classification:
  • HF5415.13 .L523 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by
  • Sweetwood, Adele
Publication details: Boston, Massachusetts : Harvard Business Review Press, 2016
LOC classification:
  • HF5415.13 .S996A
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. by
  • Alsem, K. J
Publication details: New York : Routledge, Taylor & Francis Group, 2019
LOC classification:
  • HF5415.13 .A461A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy [book] by
  • Cannon, Joseph P
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 16th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2008
LOC classification:
  • HF5415.13 .C226 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

Basic marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy [book] by
  • Cannon, Joseph P
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 18th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2011
LOC classification:
  • HF5415.13 .C226 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones [book] by
  • Ryan, Damian
  • Jones, Calvin
Publication details: Philadelphia : Philadelphia : Kogan Page, c2011
LOC classification:
  • HF5415.1265 .R988B 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. [book] by
  • Dwyer, F. Robert
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed
Publication details: Boston, Mass. : McGraw-Hill, c2006
LOC classification:
  • HF5415 .D993 2006
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. [book] by
  • Dwyer, F. Robert
  • Tanner, John F
Edition: 4th ed
Publication details: Boston : McGraw-Hill, c2009
LOC classification:
  • HF5415 .D993 2009
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). PIM Creative Learning Space EEC: Withdrawn (1).

Business Marketing an Asian perspective/ Lau Geok Theng [book] by
  • Theng, Lau Geok
Publication details: Singapore : McGraw-Hill, 2007
LOC classification:
  • HF5415.13 .T384
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

A Case study of EM ceramic tile company / Kejia Diao by
  • Diao, Kejia
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2013
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2013
Online access:
LOC classification:
  • IS .D538C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Cheng gong zhuan xie xing xiao qi hua an / Guo Liang Dai [book] by
  • Dai, Guo Liang
Edition: 3rd ed.
Publication details: : Shu quan, 2012
LOC classification:
  • HF5415 .D153 2012
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

cheng wei you xiu de kuai xiao pin qu yu jing li / bo, jian xin [book] by
  • bo, jian xin
Publication details: beijing : zhong hua gong shang lian he, 2012
LOC classification:
  • HF5415 .B662
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
  • Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Edition: 2nd ed.
Publication details: Thousand Oaks : SAGE Publications, c2011
Dissertation note: Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
LOC classification:
  • HF5415.32 .M817 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

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