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Principles of services marketing / Adrian Palmer [book] by
  • Palmer, Adrian
Publication details: New York : New York : McGraw-Hill, c2008
LOC classification:
  • HF5415.13 .P265 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons [book] by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Edition: 6th ed
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HD9980.5 .F49 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons [book] by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Edition: 5th ed
Publication details: Boston : McGraw-Hill, 2006
LOC classification:
  • HD9980.5 .F49 2006
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons. by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Edition: 5th ed.
Publication details: Boston : McGraw-Hill, c2006
LOC classification:
  • HD9980.5 F562 2006
Availability: No items available.

Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons, Sanjeev Bordoloi. by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
  • Bordoloi, Sanjeev
  • Fitzsimmons, Mona J
  • Bordoloi, Sanjeev
Series: The McGraw-Hill/Irwin series operations and decision sciences
Edition: 9th ed.
Publication details: New York : McGraw-Hill, 2018
LOC classification:
  • HD9980.5 .F549S
Availability: Not available: PIM Creative Learning Space Chaengwattana: Checked out (1).

Service management and marketing : customer management in service competition / Christian Grönroos [book] by
  • Gronroos, Christian
Edition: 3rd ed.
Publication details: Hoboken, NJ : J. Wiley & Sons, c2007
LOC classification:
  • HD9980.5 .G755 2007
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler [book] by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 5th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2009
LOC classification:
  • HD9980.5 .Z48 2009
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). PIM Creative Learning Space EEC: Withdrawn (1).

Services marketing : integrating customer focus across the firm / Alan Wilson...(et.al) [book]
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HD9980.5 .S491
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Services marketing : people, technology, strategy / Christopher Lovelock ,Jochen Wirtz [book] by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 6th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2007
LOC classification:
  • HF5415.122 .L68 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Services marketing : people, technology, strategy / Christopher Lovelock ,Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed.
Publication details: Boston : Pearson, c2011
LOC classification:
  • HF5415.122 L589
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (6).

Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock [book] by
  • Wirtz, Jochen
  • Lovelock, Christopher H
Publication details: New York : New York : Pearson/Prentice Hall, 2005
LOC classification:
  • HD9987.A2 W57
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (5).

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