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Advertising media planning: a brand management approach by
  • Kelley, Larry D
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: Fourth edition
Publication details: New York ; London : Routledge,Taylor & Francis Group, 2015
Other title:
  • Advertising media planning
LOC classification:
  • HF5826.5 .K453
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer expectations : micro foundations and macro impact / Richard Thomas Curtin. by
  • Curtin, Richard Thomas
Publication details: New York : Cambridge University Press, 2019
LOC classification:
  • HF5415.32 .C86C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Edition: 16th Edition.
Publication details: New York : McGraw-Hill Education, 2018
LOC classification:
  • HF5415 .P426E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Essentials of services marketing by
  • Wirtz, Jochen
  • Chew, Patricia
  • Lovelock, Christopher H
Edition: 2nd edition
Publication details: New York : Pearson Education South Asia Pte Ltd, 2012
LOC classification:
  • HD9980.5  .W567E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

How brands grow: what marketers don't know by
  • Sharp, Byron
Publication details: Oxford ; New York : Oxford University Press, 2010
Other title:
  • How brands grow
LOC classification:
  • HF5415.1255  .S532H
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

International marketing Michael R. Czinkota by
  • Czinkota, Michael R
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
Edition: 7th ed
Publication details: Mason, Ohio : Thomson/South-Western, 2004
LOC classification:
  • HF1416  .C953 2004
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

M : marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Denver University. by
  • Grewal, Dhruv
  • Levy, Michael [author.]
Edition: 7th Edition.
Publication details: Dubuque : McGraw-Hill Education, 2020
Other title:
  • Marketing
LOC classification:
  • HF5415 .G675M
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Market your way to growth: 8 ways to win by
  • Kotler, Philip
  • Kotler, Milton
Publication details: Hobokon, NJ : John Wiley & Sons, 2013
Other title:
  • Market your way to growth
LOC classification:
  • HF5415  .K624
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
Edition: 14th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2018
LOC classification:
  • HF5415 .K39M
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan. by
  • Kotler, Philip
  • Kartajaya, Hermawan
  • Setiawan, Iwan
Publication details: Hoboken, N.J. : Wiley, c2010
LOC classification:
  • HF5415 .K636
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Marketing 4.0 : moving from traditional to digital / Philip Kotler. by
  • Kotler, Philip
  • Kartajaya, Hermawan
  • Setiawan, Iwan
Publication details: Hoboken, N.J. : Wiley, c2017
LOC classification:
  • HF5415 .K683M
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (4).

nao men: jie he zhong guo ru jia wen hua yu xian dai qi ye jing shen / Yu Qi Wei [book] by
  • Wei, Yu Qi
Language: Chinese-English
Publication details: Beijing : zhong guo jing ji, 2007
LOC classification:
  • HF5415 .W415
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

pin lei zhan lue / Yun Zhang [book] by
  • zhang, yun
Language: Chinese-English
Publication details: Taiyuan : shan xi ren min, 2011
LOC classification:
  • HF5415 .Z229
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 16th ed.
Publication details: Harlow : Pearson Education Limited, 2016
LOC classification:
  • HF5415 .K636
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).
  (1 votes)
Purple cow : transform your business by being remarkable / Seth Godin. by
  • Godin, Seth
Publication details: New York : Portfolio, 2007
LOC classification:
  • HF5415 .G578P
Local call number:
  • HF5415 .G578 2003
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Retail 101 : the guide to managing and marketing your retail business / Nicole L. Reyhle and Jason A. Prescott. by
  • Reyhle, Nicole L
  • Prescott, Jason A [author.]
Publication details: New York : McGraw-Hill Education, 2014
LOC classification:
  • HF5429 .R488R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Services marketing management, an introduction by
  • Vries, Wouter de
  • Helsdingen, Piet J. C. van
  • Borchert, Ton
Edition: 1st ed
Publication details: Groningen : Noordhoff, 2012
LOC classification:
  • HD9980.5 V336
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

市場營銷學 [electronic resource] / 上海 : 立信會計出版社, 蘭亦青. 屈寰昕. 聶景山. Shi chang ying xiao xue [Book] / zhu bian Lan Yiqing ; fu zhu bian Qu Huanxin, Nie Jingshan 市場營銷學 主編蘭亦青 ; 副主編屈寰昕, 聶景山. 上海 : 立信會計出版社, [2007] 蘭亦青. 屈寰昕. 聶景山. by
  • Lan, Yiqing
  • Qu, Huanxin
  • Nie, Jingshan
Publication details: 市場營銷學 主編蘭亦青 ; 副主編屈寰昕, 聶景山. Publication details: 上海 : 立信會計出版社, [2007] Publication details: 蘭亦青. Publication details: 屈寰昕. Publication details: 聶景山.
Publication details: Shanghai : Li xin kuai ji chu ban she, [2007]
Other title: 市場營銷學 Other title: 上海 : 立信會計出版社, Other title: 蘭亦青. Other title: 屈寰昕. Other title: 聶景山.
LOC classification:
  • HF5415 .L243
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Shi chang ying xiao xue : Marketing Guoqing Guo. by
  • Guoqing Guo
Edition: Di 5 ban.
Publication details: Beijing : Zhongguo ren min da xue chu ban she, 2015
LOC classification:
  • HF5415 .G977S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila. by
  • Stahlberg, Markus
  • Maila, Ville
Publication details: Philadelphia : Kogan Page, 2010
LOC classification:
  • HF5828 .S73
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

xiao shou da shi yuan yi ping de72 tiao xiao shou zhen jing / Bin Lu [book] by
  • Lu, Bin
Language: Chinese-English
Publication details: Beijing : hua xue gong ye, 2012
LOC classification:
  • HF5415 .L926
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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