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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best [Book] by
  • Hawkins, Delbert I
  • Mothersbaugh, David L
  • Best, Roger J
Edition: 10th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2007
LOC classification:
  • HF5415.3 .H33 2007
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (6). PIM Creative Learning Space EEC: Withdrawn (1).

Consumer Behavior : Buying, Having and Being Global Edition (2015) by
  • Solomon, Michael R
Edition: 11th ed.
Publication details: Harlow : Pearson, 2015
LOC classification:
  • HF5415.3 S6
Availability: No items available.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk [book] by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 10th ed. (Global Edition)
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 2010
LOC classification:
  • HF5415.3 .S29 2010
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
  • Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Edition: 2nd ed.
Publication details: Thousand Oaks : SAGE Publications, c2011
Dissertation note: Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
LOC classification:
  • HF5415.32 .M817 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior: buying, having, and being / Michael Solomon [book] by
  • Solomon,Michael R
Edition: 10th ed
Publication details: Boston: Pearson, 2013
LOC classification:
  • HF5415.3 .S228 2013
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer Behaviour : Global Edition (2014) by
  • Schiffman, Leon G
  • Wisenblit, Joseph
Edition: 11th ed.
Publication details: Harlow : Pearson, 2014
LOC classification:
  • HF5415.3 S29C
Availability: No items available.

The consumer mind : brand perception and the implication for marketers / Pepe Martinez [book] by
  • Martinez, Pepe, 1960-
Publication details: Philadelphia : Philadelphia : Kogan Page, c2012
LOC classification:
  • HF5415.32 .M385 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle. by
  • Gurel-Atay, Eda [editor.]
  • Kahle, Lynn R [editor.]
Series:
Publication details: New York : Routledge, Taylor & Francis Group, 2019
LOC classification:
  • HF5415.32 .C663
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

需求 : 缔造伟大商业传奇的根本力量 = Demand : creating what people love before they know they want it / Xu qiu : di zao wei da shang ye zhuan qi de gen ben li liang = Demand : creating what people love before they know they want it / Yadeli'an Silaiwosiji (Adrian J. Slywotzky), Ka'er Weibo (Karl Weber) zhu ; Long Zhiyong, Wei Wei yi. by
  • Slywotzky, Adrian J
  • Weber, Karl, 1953-
Edition: Di 1 ban.
Language: Chinese Original language: English Publication details: 杭州 : 浙江人民出版社, 2013.
Publication details: Hangzhou : Zhejiang ren min chu ban she, 2013
Other title: 缔造伟大商业传奇的根本力量
Other title:
  • Di zao wei da shang ye zhuan qi de gen ben li liang
Local call number:
  • HB801 .S5612 2013
Availability: No items available.

需求 : 缔造伟大商业传奇的根本力量 = Demand : creating what people love before they know they want it / Xu qiu : di zao wei da shang ye zhuan qi de gen ben li liang = Demand : creating what people love before they know they want it / Yadeli'an Silaiwosiji (Adrian J. Slywotzky), Ka'er Weibo (Karl Weber) zhu ; Long Zhiyong, Wei Wei yi. by
  • Slywotzky, Adrian J
  • Weber, Karl, 1953-
Edition: Di 1 ban.
Language: Chinese Original language: English Publication details: 杭州 : 浙江人民出版社, 2013.
Publication details: Hangzhou : Zhejiang ren min chu ban she, 2013
Other title: 缔造伟大商业传奇的根本力量
Other title:
  • Di zao wei da shang ye zhuan qi de gen ben li liang
Local call number:
  • HB801 .S5612 2013
Availability: No items available.

Xu qiu : di zao wei da shang ye zhuan qi de gen ben li liang = Demand : creating what people love before they know they want it / Yadeli'an Silaiwosiji (Adrian J. Slywotzky), Ka'er Weibo (Karl Weber) zhu ; Long Zhiyong, Wei Wei yi [book] by
  • Slywotzky, Adrian J
  • Weber, Karl, 1953-
Edition: Di 1 ban
Publication details: Hangzhou : Zhejiang ren min chu ban she, 2013
Other title:
  • Di zao wei da shang ye zhuan qi de gen ben li liang
LOC classification:
  • HB801 .S561 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Marketing your retail store in the Internet age / Bob and Susan Negen [book] by
  • Negen, Bob, 1956-
  • Negen, Susan, 1964-
Publication details: Hoboken, NJ : J. Wiley & Sons, c2007
LOC classification:
  • HF5429 .N413
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila. by
  • Stahlberg, Markus
  • Maila, Ville
Publication details: Philadelphia : Kogan Page, 2010
LOC classification:
  • HF5828 .S73
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. by
  • Yoon, Eddie
Publication details: Massachusetts : Harvard Business Review Press, 2016
LOC classification:
  • HF5415.127 .Y66S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Study on the customers satisfaction of KM multicolor printing company Bin Huang by
  • Huang, Bin
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2010
Dissertation note: Independent Study (M.B.A (Business Administration (International program))) -- Panyapiwat Institute of Management, 2010
LOC classification:
  • IS .H485S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The unmanageable consumer / Yiannis Gabriel and Tim Lang [book] by
  • Gabriel, Yiannis, 1952-
  • Lang, Tim
Edition: 2nd ed.
Publication details: Thousand Oaks, Calif. : Thousand Oaks, Calif. : SAGE, 2006
LOC classification:
  • HC79.C6 G33 2006
Availability: Not available: PIM Creative Learning Space EEC: Withdrawn (2).

Xiao fei zhe xing wei xue(ying wen yuan shu di11 ban)= Consumer behavior/ Del I. Hawkins [book] by
  • Hawkins, Del I
Series: Gao deng xue xiao jing ji guan li ying wen ban jiao cai guan li xue xi lie
Edition: 11th ed.
Publication details: Beijing : ji xie gong ye, 2011
Other title:
  • Consumer behavior
LOC classification:
  • HF5415.3 .H33X 2011
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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