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Advertising and promotion: an integrated marketing communications perspective/ Schilling, Melissa A [book] by
  • Belch, George Edward
  • Belch, Michael A
Edition: 10. ed
Publication details: New York, NY: McGraw-Hill, c2015
LOC classification:
  • HF5823 .B428
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald
Edition: 4th ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Other title:
  • Guide to marketing communication plans.
LOC classification:
  • HF5837 .P228A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald
Edition: 4th ed.
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Other title:
  • Guide to marketing communication plans.
  • Marketing communication plans.
Availability: No items available.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th ed.
Publication details: Upper Saddle River, N.J. : Pearson, c2014
LOC classification:
  • HF5415.123 .C584
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Principles of integrated marketing communications : a focus on new technologies and advanced theories by
  • Ang, Lawrence
Publication details: Cambridge : Cambridge University Press, 2013
Other title:
  • Principles of integrated marketing communications
LOC classification:
  • HF5415 .A532
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

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