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Advertising creative: strategy, copy, and design by
  • Altstiel, Tom
  • Grow, Jean
Edition: Fourth edition
Publication details: Los Angeles : SAGE, 2014
LOC classification:
  • HF5823 .A758
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (1).

Advertising theory / edited by Shelly Rodgers and Esther Thorson. by
  • Rodgers, Shelly
  • Rodgers, Shelly [editor.]
  • Thorson, Esther [editor.]
Series: Routledge communication series
Edition: Second edition.
Publication details: New York : Routledge, 2019
LOC classification:
  • HF5821 .R516A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th ed.
Publication details: Upper Saddle River, N.J. : Pearson, c2014
LOC classification:
  • HF5415.123 .C584
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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