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		The experience economy work is theatre & every business a stage by Pine, B. Joseph Gilmore, James H Publication details: Boston : Harvard Business School Press, 1999 LOC classification: HF5415.15 P568 Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2). Found in Open Library: Place hold Place recall Add to cart (remove)
		The strategy of global branding and brand equity by Lee, Alvin Publication details: London ; New York : Routledge, 2015 LOC classification: HF5415.1255 L481 Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Found in Open Library: Place hold Place recall Add to cart (remove)

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