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Principles of services marketing

By: Publication details: London : McGraw-Hill, 2008. Edition: 5. edDescription: 606 p. illISBN:
  • 9780077116279
Subject(s): LOC classification:
  • HF5415 .P265
Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana Stenden Thailand (ST) HF5415 .P265 2008 (Browse shelf(Opens below)) Available 32550000238247
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana Stenden Thailand (ST) HF5415 .P265 2008 (Browse shelf(Opens below)) C.2 Available 32550000238252
Total holds: 0

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

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