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Essentials of services marketing by
  • Wirtz, Jochen
  • Chew, Patricia
  • Lovelock, Christopher H
Edition: 2nd edition
Publication details: New York : Pearson Education South Asia Pte Ltd, 2012
LOC classification:
  • HD9980.5  .W567E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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Principles of services marketing by
  • Palmer, Adrian
Edition: 5. ed
Publication details: London : McGraw-Hill, 2008
LOC classification:
  • HF5415 .P265
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

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Panyapiwat Institute of Management
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