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Managing today's news media: audience first

By: Contributor(s): Publication details: Los Angeles : CQ Press, and imprint of SAGE Publications, Inc, 2016. Description: 218 pISBN:
  • 9781452292571
Other title:
  • Managing today's news media
Subject(s): LOC classification:
  • PN4784.B75 H873
Summary: Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves PN4784.B75 H873 2016 (Browse shelf(Opens below)) Available 32550000238522
Total holds: 0

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

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