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Planning and managing public relations campaigns: a strategic approach

By: Series: PR in practicePublication details: London ; Philadelphia : Kogan Page, 2015. Edition: Fourth editionDescription: 214 pISBN:
  • 9780749468736
Other title:
  • Planning and managing public relations campaigns
Subject(s): LOC classification:
  • HD59 .G686
Summary: "Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves HD59 .G686 2015 (Browse shelf(Opens below)) Available 32550000238524
Total holds: 0

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key

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