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Brands and branding

By: Publication details: Los Angeles ; London : SAGE, 2016. Description: 282 pISBN:
  • 9781473919525
Subject(s): LOC classification:
  • HF5415.1255 .B787B
Summary: This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves HF5415.1255 .B787B 2016 (Browse shelf(Opens below)) Available 32550000500929
Total holds: 0

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

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