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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald
Edition: 4th ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Other title:
  • Guide to marketing communication plans.
LOC classification:
  • HF5837 .P228A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald
Edition: 4th ed.
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Other title:
  • Guide to marketing communication plans.
  • Marketing communication plans.
Availability: No items available.

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Panyapiwat Institute of Management
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