000			02612cam a2200265 i 4500
003			PIMLIB
005			20240725092500.0
008			240607s2023 nyu b 001 0 eng
010			_a2023014410
020			_a9780231196581 _q(hardback)
020			_z9780231551731 _q(ebook)
050	0	0	_aHD45 _b.R526D _y2023
100			_aRogers, David L., _d1970- _eauthor. _9100780
245	1	4	_aThe Digital transformation roadmap : _brebuild your organization for continuous change / _cDavid L Rogers.
264		1	_aNew York : _bColumbia Business School Publishing, _c[2023]
300			_axi, 314 pages ; _c24 cm
504			_aIncludes bibiographical references and index.
520			_a"The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age. It also requires an operational "roadmap" for bringing that vision to life, tailored to the unique strengths, context, and constraints of that organization. The key thesis of this new book is that digital transformation requires a change to the operating model of large organizations"-- _cProvided by publisher.
650		0	_aTechnological innovations _xManagement.
650		0	_aInformation technology _xManagement.
650		0	_aNew products.
650		0	_aStrategic planning.
690			_931 _a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี)
942			_2lcc _cBK _n0 _01
999			_c1001184 _d1001184