000			01978cam a2200253 i 4500
003			PIMLIB
005			20240830170531.0
008			240830b en ||||| |||| 00| 0 eng d
010			_a2022061469
020			_z9781032186832 _q(hardback)
020			_z9781032185873 _q(paperback)
050	0	0	_aHM741 _b.L446S _y2024
100			_aLehmann, Whitney _q(Whitney S.), _eauthor. _9100846
245	1	0	_aSocial media theory and communications practice / _cWhitney Lehmann.
264		1	_aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2024.
300			_axiii, 205 pages ; _c24 cm
504			_aIncludes bibliographical references and index.
520			_a"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"-- _cProvided by publisher.
650		0	_aSocial media _939518
650		0	_aCommunication _930804
650		0	_aPublic relations _95119
690			_945752 _a0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี)
942			_2lcc _cBK _n0
999			_c1001238 _d1001238