000			02275cam a2200325 i 4500
003			PIMLIB
005			20241016094713.0
008			240906b th ||||| |||| 00| 0 tha d
010			_a2022060376
020			_a9780367769635 _qpaperback
020			_a9780367771553 _qhardcover
020			_a0367771551 _qhardcover
020			_a0367769638 _qpaperback
020			_z9781003170037 _qelectronic book
020			_z9781000894899 _qelectronic book
020			_z9781000894875 _qelectronic book
050	0	0	_aP93.5 _b.E75 _y2023
100			_aEriksson, Yvonne, _eauthor. _9100867
245	1	0	_aFoundations of visual communication : _bhow visuals appear in daily life / _cYvonne Eriksson and Anette Göthlund.
264		1	_aNew York, NY : _bRoutledge, _c2023.
300			_avii, 131 pages : _billustrations (black and white) ; _c24 cm
504			_aIncludes bibliographical references and index.
505	0	0	_tVisual landscapes -- _tVisual communication in practice -- _tAnalysing and interpreting visuals -- _tCommunication and narration -- _tContexts, situations and framing -- _tChanging time, place and media.
520			_a"Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"-- _cProvided by publisher.
650		0	_aVisual communication.
650		0	_aVisual communication _xMethodology.
690			_945752 _a0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี)
700	1		_aGöthlund, Anette, _d1965- _eauthor.
942			_2lcc _cBK _n0 _01
999			_c1001255 _d1001255