000			02281nam a22003014a 4500
001			34161
005			20230531230959.0
008			151109s2009 cauaf 001 0 eng d
020			_a9780077861025
020			_a0077861027
049			_bPITLIB
050			_aHF5415 _b.G675 2015
100	1		_aGrewal, Dhruv _918059
245	1	0	_aMarketing/ _cDhruv RGrewal; Michael, Levy _h[book]
250			_aFourth edition
260			_aNew York, NY : _bMcGraw-Hill, _cc2015. _92033
300			_a497 P
449		0	_a•J012– New Arrivals- Nov. 2013
505	0		_a"Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today
650		0	_aMarketing _92095
690		0	_a0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) _9205
690		4	_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
690		0	_a0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) _9194
700	0		_aLevy Michael _944617
942			_cBK
988			_c34161
999			_c34161 _d34161