| 000 | 00973nam a22002897a#4500 | ||
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| 001 | 822668 | ||
| 007 | tz | ||
| 008 | 160907t th ||||| |||| 00| 0 eng d | ||
| 020 | _a9780077116279 | ||
| 049 | _aPIMLIB | ||
| 050 |
_aHF5415 _b.P265 |
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| 100 |
_aPalmer, Adrian _917955 |
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| 245 | _aPrinciples of services marketing | ||
| 250 | _a5. ed | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2008. _924649 |
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| 300 |
_a606 p. _bill |
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| 449 | _aNew Arrivals-Sep.2016 | ||
| 520 | _aCovering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. | ||
| 650 |
_aService industries -- Marketing. _947697 |
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| 650 |
_aDienstleistung. _947698 |
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| 650 |
_aMarketing _92095 |
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| 690 |
_a0098 Stendent Thailand _947561 |
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| 942 | _cBK | ||
| 988 | _c822668 | ||
| 998 | _abenjamad | ||
| 999 |
_c822668 _d822668 |
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